Grady Spivey III is the cofounder of Create Labs and also heads the music and cultural phenomenon Verzuz as the VP of Entertainment Strategy at Triller. Grady is a 20+ year veteran of the music and entertainment industry and has worked with brands such as Reebok, Under Armour, Nike, HBO, 20th Century Fox, Moet Hennessy, BET, MTV and more. Grady, has defined the careers of many multi-platinum recording artist, working alongside his friend and business partner, grammy award winning producer Swizz Beatz. Grady currently works with artists, entrepreneurs and corporate partners on branding and marketing strategies and is also very active in the community, working to help bring new opportunities to underserved populations.